Social media cards A/B testing system

I pitched and then implemented a system for the non-profit organization Global Business Coalition for Education that allows for the creation of multiple social media cards that all send the user to the same webpage, allowing GBC-Ed to re-share the same content without it appearing “stale.” It also allows for A/B testing to find the most effective card layout.

I used HTML redirect code to develop a system that allows for A/B testing of social media cards. This allows the organization to identify which card layouts/content are most effective, and allows the organization to “re-post” similar content without it appearing “stale” and over-used.

For example:

example image

https://twitter.com/gbceducation/status/1293576991543885824

Original card variation.

example image

https://twitter.com/gbceducation/status/1293633963060334594

Card variation with different title and description, same image.

example image

https://twitter.com/gbceducation/status/1293634511838818310

Card variation with different image, same title and description.